Petrucci S.R.L.
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Electa Bookshop Concept Store

Electa Bookshop Concept Store

The various interventions are connected by the use of a metal furnishing system characterized by an extremely light design language. The choice of light tones, together with the use of custom-designed micro-perforated metal sheets, creates effects of lightness, transparency, and reflections that visually soften the overall composition. At the same time, each retail space is given a distinct identity through carefully defined chromatic variations, conceived to differentiate and characterize every individual location.

The new bookshops adopt an integrated display system that enhances the richness of the content through the visual lightness of the furnishings, establishing a dialogue between visitors and the monumental architectural contexts in which the stores are located. The exhibition design is based on a flexible and modular system, conceived to adapt to different spatial dimensions and requirements while offering multiple levels of reading and interpretation. The display space is essentially organized around five main elements: wall-mounted display units designed to host the various product categories; wall focus elements intended for the targeted presentation of specific products or themes; double-sided central units that help define visitor paths and circulation flows; thematic islands that highlight particular topics or collections; and finally the checkout element, which serves as a point for customer support and assistance.

Location

Colosseo - Palatino San Gregorio, Rome

Exhibition Project

Migliore+Servetto

Photo

Andrea Maltiradonna